Industry Leader of Specialty Airway Solutions Expands its Management Team.
Carlsbad, CA—March 4, 2014—B&B Medical Technologies announced today that respiratory sales and marketing management veteran, Stu Novitz, has joined the company to expand their growing international presence and strengthen their current distributor network. Novitz comes with a wealth of experience working with distributorswithin the hospital homecare and long term care markets. Novitz recently spent the last 4 years at Clement Clarke where he spearheaded the company’s efforts to extend its reach into the North American medical markets. Joining in advance of B&B Medical’s exciting new product rollout, Novitz will make an immediate contribution to the company’s continuing success.
Novitz joins B&B Medical Technologies as Vice President of Sales and Marketing to advance B&B’s reputation for providing specialty airway solutions to clinicians worldwide. “I look forward to working with the management team to further define our action plans that will ensure B&B’s long-term growth strategy. I am fortunate to be joining such a respected company with enthusiastic goals for developing innovative, new products,” commented Mr. Novitz. He believes that the company is in an excellent position to expand into other healthcare channels and global markets.
Novitz has a 20 plus year track record in sales, marketing and channel development of respiratory devices and supplies. He has built, trained and led high performance sales teams in the oxygen therapy market as well as co-owned a contracted medical equipment sales and marketing organization.
B&B medical prides itself on developing products that support the patient and clinician’s need throughout the continuum of care. The newest product on the horizon is a solution for the Neonatal Critical Care market and that is only the beginning—the company’s development plan is to launch new products each year.
“We are very excited to hire someone of Stu’s caliber and experience,” said Mike Wilkes, President and CEO. “Stu has a proven ability for developing strategic relationships and enhancing product penetration with existing customers. We view his appointment as a sign of our commitment to being a leader in our industry.”